Samar Village Tourism Destinations and Management: Sustainable Village Tourism Management Strategy

Abstract

The phenomenon of tourist villages is becoming increasingly popular among urban residents. The central and regional governments are implementing programs to support tourist villages with the objective of fostering community empowerment and promoting high levels of prosperity through tourism-related activities. However, following the onset of the Covid-19 pandemic, tourism in Samar Village experienced a decline. A notable decline has been observed in the number of tourists visiting the village, as well as in the level of community participation in tourism management. Therefore, it is evident that Samar Village requires improvement and restoration of its tourism activities. Samar Village boasts a plethora of tourist attractions, including orange agrotourism, river tubing, rafting, and dairying. The objective of this article is to examine the potential for developing an orange-picking agrotourism management program. This is due to the fact that the facilities available at the agrotourism site are the most adequate in comparison to the other attractions, which are still in the planning stages. Consequently, researchers seek to identify strategies for the sustainable development of agrotourism in Samar Village. The objective is to have a positive impact on all members of the village community. This research employs qualitative methods with data collection in the form of interviews. Data analysis was conducted in two ways, namely descriptive analysis and SWOT analysis. The research results indicate that Samar Village lacks a robust tourism management structure and system. Therefore, the initial step in tourism development is to establish the requisite stakeholders in the management and institutional subsystems to ensure the development program runs smoothly.