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Found 3 items.
  • The Influence of Price and Promotion Perceptions on The Decision to Purchase Indosat Ooredoo Data Packages With Brand Image as an Intervening Variable

    Siti Naelatul Humaidah, Haerudin Haerudin, Jumai Jumai, Nurhayati Nurhayati
    919-930
    2024-11-25

    Article Views: 168 PDF Downloads: 70
  • The Influence of Brand Ambassadors, Promotions, Product Quality, Brand Image on Purchasing Decisions

    Sheila Puspita Wulan Aprilia, Haerudin, Edy Purwanto
    101-111
    2024-05-31

    Article Views: 331 PDF Downloads: 243
  • The Influence of Promotions on Purchasing Decisions with Brand Image as an Intervening Variable in Chatime Superindo Kedungmundu Products

    Endang Dwi Mulyani, Muchammad Rully Sjahirul Alim
    158-166
    2024-12-04

    Article Views: 261 PDF Downloads: 123
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Economics and Business International Conference Proceeding
is published by Faculty Economics and Business, Universitas Muhammadiyah Semarang, Indonesia in collaboration with Jurnal MAKSIMUM: Media Akuntansi Universitas Muhammadiyah Semarang, Journal of Integrated Agricultural Socio-Economics and Entrepreneurial Research (JIASEE), dan Value Added : Majalah Ekonomi dan Bisnis.

 

Jl. Kedungmundu No.18, Kedungmundu, Kec. Tembalang, Kota Semarang, Jawa Tengah 50273
Website: https://feb.unimus.ac.id/
Email: feb@unimus.ac.id

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