Safitri, Noviarina, and Annisa Fajri. “Celebrity Endorser, Advertising and Viral Marketing on The Interest Buying Among Gen-Z”. Economics and Business International Conference Proceeding 1, no. 2 (July 27, 2024): 990–997. Accessed October 14, 2024. http://103.97.100.158/index.php/EBiC/article/view/511.