The Influence of Product Quality, Service Quality, and Promotions on Clothing Purchase Decisions at GAIA Sho
Keywords:
Product Quality, Service Quality, Promotion, Clothing Purchase DecisionsAbstract
This research is entitled The Influence of Product Quality, Service Quality, and Promotion on Clothing Purchase Decisions at the Gaia Shop. This research aims to determine the influence of product quality, service quality and promotion on clothing purchasing decisions at the Gaia Shop. This research used the Slovin formula to obtain a sample of 93 respondents. The sampling technique used in this research is a nonprobability sampling technique with the type of Accidental Sampling. The data analysis method in this research is quantitative analysis.Hypothesis testing uses the t test, F test, and Determination test. Apart from that, the data normality test, multicollinearity test and heteroscedasticity test were also used. Product quality has a positive and significant effect on purchasing decisions, service quality has a negative and insignificant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions.
References
Aprilia, G., Herdinata, C., & Padmawidjaja, L. (2021). Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Graby Bites. Jurnal Manajemen dan Start-Up Bisnis.
Boediono, M., Christian, S., & Immanuel, D. M. (2018). Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Sealantwax. Jurnal Manajemen dan Start-Up Bisnis.
Cyasmoro, V., & Anggraeni, S. P. (2020). Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Di Delicio Bakery Café Tebet Jakarta. Majalah Ilmiah Panorama Nusantara.
Denok , S. (2020). Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Giant Dept Store Cabang Bsd Tangerang. Ekonomi Manajemen dan Bisnis.
Kotler, P., & Armstrong, G. (2018). Principles Of Marketing. London: Global Eition.
Kotler, P., & Keller, K. L. (2016). Marketing Management Edisi 15. Germany: Global Edition.
Lestiyono, U. (2018). Pengaruh Kualitas Produk dan Kuallitas Pelayanan Terhadap Kepuasan Pelanggan Pada Konsumen CV. Multi Usaha Raya Jepara. Skripsi. Universitas Negeri Semarang, 1-59.
Lupiyoadi, & Hamdani. (2011). Manajemen Pemasaran Jasa. Jakarta: Salemba empat.
Manoy, T. I., Mananeke, L., & Jorie, R. J. (2021). Pengaruh Kualitas Produk Dan kualitas Pelayanan Terhadap Keputusan Pembelian Pada CV. Akemaumbi. EMBA, 314-323.
Pratiwi, I., Hanum, A. N., & Nurcahyono, N. (2022). Pengaruh Earning Per Share, Total Assets Turnover, Pertumbuhan Penjualan dan Debt Equity Ratio Terhadap Harga Saham. Jurnal Akuntansi, Perpajakan Dan Portofolio, 02(02), 39–50. https://journal.umpo.ac.id/index.php/JAPP/article/view/5584%0Ahttps://journal.umpo.ac.id/index.php/JAPP/article/download/5584/2405
Putra, R. D., Wibowo, R. E., & Nurcahyono, N. (2021). Akuntabilitas Pengelolaan Dana Desa : Studi Kecamatan Losari. Maksimum: Media Akuntansi Universitas Muhammadiyah Semarang, 11(2), 110–122.
Rahma, A. M., Nurcahyono, N., & Sinarasri, A. (2022). Moderating Effects of Institutional Ownership on the Relation Between Capital Structure. International Conference on Business, Accounting, Banking, and Economics, 1, 293–306. https://doi.org/10.2991/978-94-6463-154-8
Roqijah, I., Nugroho, W. S., & Nurcahyono, N. (2022). The Effect of Profitability, Operating cash flow, Economic Value Added and Firm Size on Stock Return. MAKSIMUM: Media Akuntansi Universitas Muhammadiyah Semarang, 12(2), 164. https://doi.org/10.26714/mki.12.2.2022.164-174
Sugiyono. (2022). Metode Penelitian Manajemen. Bandung: Alfabeta.
Susanti, N. D., Susanti, P. H., & Suputra, G. A. (2020). Pengaruh Lokasi, Kelengkapan Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Alfamart Blahkiuh DiKabupaten Badung. Jurnal Widya Amrita, Jurnal Manajemen, Kewirausahaan dan Pariwisata.
Syahputri, A. Z., Fallenia, F. D., & Syafitri, R. (2023). Kerangka Berfikir Penelitian Kuantitatif. Jurnal Ilmu dan Pengajar.
Tjiptono, F., & Chandra, G. (2016). Pelayanan, Kualitas, dan Layanan. CV Andi Offset.
Wulandari, R. (2019). Pengaruh Lokasi, Kualitas Produk, Kualitas Pelayanan Pegawai Terhadap Keputusan Pembeliandi Pusat Perbelanjaan. Jurnal Umaha.
