The Influence of Product Quality, Service Quality, and Price Perceptions on Customer Satisfaction Rocket Chicken Kendal City Patukangan Branch
Keywords:
Customer Satisfaction, roduct Quality, Service Quality, Price Perception, Rocket ChickenAbstract
his research looks at the influence of product quality, service quality, and price perception on customer satisfaction at Rocket Chicken, Patukangan branch, Kendal City. The data were collected to 100 customers with the help of purposive sampling and analyzed by using multiple line regression and hypothesis testing of SPSS. The results indicated that product quality (X1) had a negative but insignificant impact on customer satisfaction (Y). In contrast, service quality (X2) and price perception (X3) positively and significantly influenced customer satisfaction. The overall impact of product quality, service quality and price perception on perceived customer satisfaction was also positive and significant. These results highlight the importance of service quality and price perception in driving customer satisfaction at Rocket Chicken. Improvements in these areas can lead to higher levels of customer satisfaction and, consequently, better business performance. These findings indicated that service quality and price perception were the most significant factors impacting customer satisfaction levels at Rocket Chicken.
References
Hanani, Z. F. (2021). Pengaruh Kualitas Pelayanan Dan Kualitas Makanan Terhadap Kepuasan Pelanggan Rocket Chicken Bojong. Skripsi.
Hanani, Z. F., Widianti, H., & Yasmin, A. (2021). PENGARUH KUALITAS PELAYANAN DAN KUALITAS MAKANAN TERHADAP KEPUASAN PELANGGAN ROCKET CHICKEN BOJONG. In Journal.
Mariansyah, A., & Syarif, A. (2020). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Cafe Kabalu. Jurnal Ilmiah Bina Manajemen, 03(02), 134–146.
Ramadhaniati, S., Susanti, E., Wiwaha, A., & Tyas, I. W. (2020). Effect of Service Quality and Price on Customer Satisfaction. International Journal of Digital Entrepreneurship and Business (IDEB), 1(1), 1–10.
Rozi, R. F. (2020). Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Gerai Rocket Chicken Tulungagung Cabang Jepun. Skripsi.
Keller, K. L. (1993). Konseptualisasi, pengukuran, dan pengelolaan ekuitas merek berbasis pelanggan. Jurnal Pemasaran, 57(1), 1-22.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (edisi ke-15). Upper Saddle River, NJ: Pearson Prentice Hall.
Kotler, P. (2014). Manajemen Pemasaran (edisi ke-14). Upper Saddle River, NJ: Pearson Prentice Hall.
Muhammad Syafi’i. (2023). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Persepsi Nilai Terhadap Kepuasan Pelanggan Rocket Chicken Kecamatan Ngawen. Skripsi.
Rahmawati, A. (2021). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Pada O’Chicken Pekanbaru. Skripsi.
