Impact Electronic Word of Mouth (E-WOM) Against Repurchase Intention With Trust Consumer As Variable Mediation for Lazada Users in Semarang City
Keywords:
Electronic word of mouth (E- WOM), Repurchase Intention, Trust ConsumerAbstract
Study This aim for analyze influence electronic word of mouth (E-WOM) to intention buy repeat with trust consumer as variable mediation on users Lazada Semarang City. Population in study This is Lazada users in Semarang City. Samples obtained totaling 112 people. Retrieval technique sample use technique probability sampling with method purposive sampling with spread questionnaire through google forms. Data is processed with SMART- PLS. The research results obtained shows 4 relationships namely: (1) Electronic word of mouth (E-WOM) has an influence positive and significant to trust consumer.(2) Electronic word of mouth (E-WOM) has an influence positive and significant to intention buy repeat. (3) Trust Consumer influential positive and significant to intention buy repeat. (4) Trust consumer mediate connection between electronic word of mouth (E-WOM) and trust consumer. Share research furthermore recommended for add variations in variables independent used, add coverage of the collection area sample and do comparison with other online shops so that later can compared to the result with study This.
References
Altig, D., Barrero, J.M., Bloom, N., Davis, S.J., Meyer, B., & Parker, N. (2022). Surveying business uncertainty. Journal of Econometrics, 231 (1), 282-303.
Anjani, H., Ruswanti, E., & Indrawati, R. (2022). EWOM, Trust, Brand Image Against Intention Purchase Return to the Polyclinic Disease in at ABC Hospital Jakarta. Journal of Health Sciences , 3 (3), 402-414.
Dewi Anggraeni, DA (2022). THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND SALES PROMOTION ON PURCHASING DECISIONS IN THE SHOPEE MARKETPLACE (Case Study of
Management Study Program Students Faculty Batanghari University Economics) (Doctoral dissertation, Batanghari University).
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1 (3), 100027.
Humairoh, H., Febriani, N., & Annas, M. (2023). Determination of Repurchase Intention Consumers on Applications TikTok. Dynamic Management Journal, 7 (1), 71 -88.
Jenifer Katherine Tanjung. 2019. The Role of Mediation Belief in Influence Website Quality, Perceived Benefit, E-WOM, Security Regarding Repurchase Interest By Online (Study of Lazada Consumers in Yogyakarta), Thesis Thesis . Yogyakarta: Sanata Dharma University
Justika, U. (2021). THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND PERCEPTION OF VALUE ON REPURCHASE INTENTION THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE ON
SHOPEE (Case Study of Shopee Users in Kramat Jati District) (Doctoral dissertation, College of Science Indonesian Economy Jakarta).
Kurniasari, F., & Ryadi, WT (2021). Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT) , 3 (01), 12-18.
Lita, AMN, & Auliya, ZF (2019). Influence Online Reviews, Trust in the Web, Security Transaction Online, and Privacy To Intention Purchase Repeat on Lazada Online Store. EBBANK, 10 (1), 17-28.
Meybiani, O., Faustine, G., & Siaputra, H. (2019). Influence Ewom and Online Trust Against Purchase Intention on Agoda. Journal of Hospitality and Service Management, 7 (2).
Muninggar, DA, & Rahmadini , A. (2022). Influence Electronic Word of Mouth (E- WoM) on Purchase Interest in the Shopee Application (Case Study of
Bandar Lampung City). Business and Entrepreneurship Journal (BEJ), 3
(1).
Qalati, S.A., Vela, E.G., Li, W., Dakhan, S.A., Hong Thuy, TT, & Merani, S.H. (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping. Cogent Business & Management, 8(1), 1869363.
Saputri, CN, & Rivai, AR (2022). Influence Convenience Usage, Attitude Consumers and Trust Consumer to Shopeepay E- Wallet Repurchase Intention. SEIKO: Journal of Management & Business, 5 (1), 153-163.
Sari, NN, Fauzi, A., & Rini, ES (2021). The effect of electronic word of mouth (e- wom) and brand image on repurchase intention moderated by brand trust in the Garuda Indonesia Airline. International Journal of Research and Reviews, 8 (9), 81-91.
Setiana, R., & Marlien, R.A. (2021). Repurchase Intention: E- Wom, Celebrity
Endorsement and Brand Image.
Sugiyono. (2018). Educational Research Methods Approach Quantitative, Qualitative, and R&D. Bandung: Alphabeta.
Trivedi, S. K., & Yadav, M. (2020). Repurchase intentions in generation Y: mediation of trust and e-satisfaction. Marketing Intelligence & Planning, 38(4), 401-415.
Whimantaka, F., & Irmawati, I. (2021). Analysis Influence E- Wom, Security, and Website Design Quality among Millennials in Do Repurchase Intention in Online Shopping (Doctoral dissertation, Muhammadiyah University of Surakarta).
Wibisana, FZ, & Sri Padmantyo, MBA (2021). Influence of Brand Image, Quality Services, and E- Wom to Repurchase Intention (Doctoral dissertation, Muhammadiyah University of Surakarta).
Wijaya, IGNS, Pratami, NWCA, Muryatini, NN, & Yasa, IGD (2022). Influence Electronic Word of Mouth (E- Wom), Perception Risk, Trust Customers, And Purchasing Decisions Tokopedia E-Commerce. Journal Management, 11 (1), 190-209.
Wijayanto, G., & Komita, S.E. (2021). Influence e-satisfaction and e-trust to repurchase intention through e-word of mouth (e- wom) as variable intervening e-commerce open stall on generations millennials. Journal KIAT Economics, 32 (1).
WULANDARI, W. (2023). THE ROLE OF GREEN PRODUCTS AND E-WOM ON CONSUMER REPURCHASE INTERESTS MEDIATED BY TRUST IN
SARIAYU MARTHA TILAAR COSMETICS (Doctoral dissertation, SULTAN AGUNG ISLAMIC UNIVERSITY SEMARANG).
Zhao, Y., Wang, L., Tang, H., & Zhang, Y. (2020). Electronic word-of-mouth and consumer purchase intentions in social e-commerce. Electronic Commerce Research and Applications, 41, 100
